Marketing

Marketing Resource Guide

The Power of Positive Thinking

The right attitude can make all the difference in property potential.
Nov.Dec.06

Problem Property

CCIM uses creative repositioning strategy to sell vacant building.
Nov.Dec.06

Monitor Your Marketing

Savvy professionals keep track of what delivers the best returns.
May.Jun.06

Helping Corporations Sell the Undesirable

With creativity and forethought, unwanted assets can become hot property.
May.Jun.06

Main Street Marketing

Relationship-building strategies boost business in small towns.
Nov.Dec.05

Using IAQ as a Marketing Tool

Two Minnesota brokers sniff out the best way to clean air.
Mar.Apr.05

Brand-Name Recognition

CCIMs share their strategies for creating lasting impressions in the marketplace.
May.Jun.04

Top Branding Tips

May.Jun.04

Eight Ways to Boost Your Business

Commercial Real Estate Pros Share Marketing Tips for a Slow Economy.
Sep.Oct.03

Standing Out Online

Real Estate Companies Tailor Web Strategies to Create an Internet Presence.
May.Jun.03

Standout Marketing Strategies

Learn How Industry Professionals Effectively Market Properties and Themselves.
Sep.Oct.00

Q: Why Target Marketing?

A: One Expert Shows How This Strategy Hits the Bull’s Eye.
May.Jun.99

The Spin Cycle

New marketing twists take the starch out of business-building challenges.
May.Jun.05

Niche Knack

Specializing helps brokers carve a groove in their markets.
Mar.Apr.05

Presentations with Pizazz

Tech-Savvy Brokers Use New Tools to Move Beyond PowerPoint.
Nov.Dec.03

Eight Ways to Boost Your Business

Commercial Real Estate Pros Share Marketing Tips for a Slow Economy.
Sep.Oct.03

Carving a Niche

Marketing Specialty Properties Gives Brokers a New Slice of Business.
Sep.Oct.98

Taking Marketing to the Next Level

Dip into This Grab Bag of Techniques to Enhance Your Promotional Efforts.
Mar.Apr.98

Secrets of Media Success

Use These Methods to Increase Your Real Estate Press Coverage.
Mar.Apr.98

Marketing Properties Beyond the "For Sale" Sign

The Pros Reveal a Mixture of Old-Fashioned Networking and High-Tech Promotion for Selling Properties.
Jul.Aug.96

Meet the Press

Build your brand by becoming a go-to media source in your market.
May.Jun.06

Recommended

Niche Domination

September.October.18

Marketers might call this powerful presence by another name: brand equity. Blaine Strickland, CCIM, CEO at HBS Resources, shares how dominant brokers use several methods to get the power to convene. Learn how you can become a top leader.

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Fire Up Your Business

Sep.Oct.15

Foreign Capital Buys Offices In 2014, foreign capital was particularly focused on office assets, purchasing $17 billion of U.S. office properties, according to CBRE. That amount represents 45 percent of last year’s foreign investment in U.S. commercial real estate. More

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Fast Pitch

Sep.Oct.12

The tour was set for 1 00 p.m. A pizza restaurant chain was considering leasing space in a downtown Wichita, Kan., office complex, but its representatives were skeptical that the market could support the location. Fortunately, Larry W. Weber, CCIM,

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Market Trends

Jul.Aug.12

High Tech on a High Tear High tech job growth is fueling office absorption in more markets than expected, according to Jones Lang LaSalle. Access to talent is the No. 1 location driver, along with creative space requirements large open

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